Marketing Tools

Match Back Analysis & Predictive Modeling

Match Back Analysis: Understanding True Response & Conversion

Attribution can be a major challenge for a multi-channel marketer. Match Back Analysis closes the loop on address-level targeting of direct mail and digital advertising. Without it, marketers are challenged with trying to divine attribution from data that is nebulous at best. Clicks and impressions are not sales. Having a lot of both does not directly mean that sales that did occur came from those same impressions and clicks.

Direct mail, Address-to-IP digital display and even Facebook can be distilled down to a physical address. Response data can also be linked definitively to an address. With that, the responses can be linked–or matched back–at the address-level. You get a true and accurate picture of response and conversion–and the tactic that generated it.

Predictive Modeling

While propane is a required service for nearly every household in the propane footprint, some marketers utilize our Predictive Modeling to determine who be more likely to buy specific services. Call us if you would like to talk about utilizing a Predictive Model drive more cross-selling or add on services.

Contact Us