Radius Marketing Around Current Propane Customers

That’s great news from a return on marketing investment standpoint, but don’t forget the operational impact of having many customers in one neighborhood.

Spend less time driving and more time filling. You can reduce your operational costs if you can service multiple homes or businesses within a short distance of each other. PLUS, don’t forget the power of a referral! When neighbors talk, your phone rings. Get neighbors talking about you with ProximityPlus™.

Consistently marketing around current customers is a must for any propane marketer. Here is why:

• Neighbors of current propane customers–whether residential or business–have a very high propensity for buying the same product or service.
• You minimize your labor and transportation expense if you can install or service multiple clients that sit in close proximity to each other.

Want to gain a better understanding of just how much potential there is with ProximityPlus™ Check out Maps-to-Marketing: Proximity™ which allows you to see your mapped customers in Google Earth. Use this to see neighboring prospects or to perform a visual analysis of your direct mail or digital radius marketing campaigns.